We wrote this report – to show you th different reasons to buy SEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating.
1. SEO Is Not A Cost But An Investment
An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.
Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly stupendous when you get it right.
2. SEO Can Multiply Your Impact
How much did it cost to print your visiting cards? Or your marketing brochures? We’ll bet it wasn’t much compared to how much you invested in your website.
Did you carefully proof-read those cards, brochures or flyers before sending them off to the printing agency (or get someone else to review it for you)? We’ll bet you did.
But you didn’t have a search specialist “proof read” your expensive, infinitely more powerful marketing tool – your website – before you launched it!
Would you design and order all those visiting cards and brochures at considerable expense, and then just lock them up in a shelf? Of course not.
By ignoring SEO, that’s exactly what you’re doing with your fancy new website. A website that could have been viewed by thousands of your best prospects and ideal clients. A website that you’re now leaving to the whim and fancy of Google to rank at its will.
Just because you own top of the line printing equipment, would you print your business cards yourself? No, I’m sure you don’t. You probably order them from a professional company with long experience with printing.
SEO is your digital calling card. It can multiply your impact massively by getting your website in front of targeted eyeballs. There’s good reason to have it handled by professionals who know their job.
They will ensure that your website appeals to the right audience, and gets viewed by a wide segment of it, so that your digital visiting card best performs the critical task your business assigned to it – getting qualified leads and converting them into cash-spending customers.
3. SEO Beats Paid Traffic
Maybe you already use Google Adwords (or other PPC advertising) very successfully. Even so, it’s paradoxical that SEO, which drives 75% of search traffic, garners less than 15% of an average SEM marketing budget, while PPC that provides barely 25% earns 80% of it.
An exclusive focus on PPC ignores the large hidden component of the iceberg that’s search traffic. Just think about it. If dominating the source of one-quarter of overall traffic gives you such excellent rewards, how much better will they get when you also control the rest?
And a bonus reason for using SEO is:
4. SEO Helps You Capitalize On Weak Competition
SEO can let you reap what your competitors sow! When your competition has a smaller marketing budget, they will make mistakes (or overlook opportunities). Good SEO can help you take advantage of these weaknesses. This makes SEO a smart move for small and medium sized businesses in competitive branches.
Take the case of clueless marketing campaigns that run expensive TV commercials, mass media display advertising, billboards and the like. These ads serve to activate interest in the market niche, in general, or broadly in a product or service category. Usually the company developing these ads are unconnected with search marketing divisions. This leaves a wide open hole for you to fill.
A study by market research firm Ipsos OTX based on a survey of 5,000 smart phone users found that 71% of users search because of an ad they’ve seen online or offline. When interested people turn to search engines for more information, you can use SEO to position yourself to harvest the traffic.
This is like casting a fish net into waters that are teeming with sea-life and hauling back a rich catch!
The approach does not involve sneaky or stealthy practices such as targeting other business’ brand names. No. These are generic keyword searches sparked off by mass advertising and you can target this traffic through an intelligent mix of organic SEO and pay-per-click ad campaigns (because these are often faster and instant in impact).